Devising, Aligning & Deploying A Digital Strategy

About CDO Converge '18

"Digital marketing is the all-mighty gateway between electronic technology and marketing psychology. Knowing how to master and manage the information going out and into this gateway can be the difference between making or breaking your business."

The internet has changed many industries but few have changed as drastically as marketing. In marketing, the impacts of technology are diverse. Organizations are tasked with managing more marketing options than ever before, and consumers are more integrated with marketing information than they have been in the past.

It's clear that digital marketing technology trends will change the way we do business. With a rapidly advancing tech sector, marketing and technology work hand in hand to create new methods for companies to target consumers and change the digital marketing landscape. We need to identify these emerging digital marketing technology trends that will drive the market today and beyond. If you want to be at the forefront of digital, you need to be innovating all the time, watch other industries and be aware of what trends are coming up....

The CDO Converge is an interactive and engaging confluence of the Digital Community specifically designed to showcase the very latest and exciting developments in digital marketing and it's future developments.

5 reasons you cannot miss the CDO Converge 2018

  • 01 120+ peers and colleagues to build your network - benchmark, debate and learn from the best minds in marketing
  • 02 4 in-depth sessions: Exclusive insights on the four core pillars of digital marketing in 2018.
  • 03 25+ expert speakers sharing insights: You simply will not find a stronger collection of digital expertise anywhere else
  • 04 8+ hours of thought provoking debate: Case studies and discussions to equip you with the skills and insights to flourish in the year ahead
  • 05 Save weeks of work: Get more insights in 1 day than weeks of market research and competitive benchmarking
Agenda 2018 Speakers 2018

Agenda '18

08:00 AM

Registration With Tea / Coffee

09.20 AM

Lamp Lighting Ceremony & Welcome Note

09:30 AM

PANEL DISCUSSION

Theme: Bridging the Digital Divide - The Perfect Digital Storm

  • Transformational strategies to bring business processes online holistically
  • From optimizing user experience to enhancing customer experience
  • Lending tech-driven agility to business processes
  • Winning Strategies with digital, data, and social media
  • Leveraging IoT, AI, big data analytics and machine learning to enable digital transformation keeping safety & security in mind
  • The challenge of controlling communication in the new age in an already digitized media
  • Top view digitization through an ROI prism, from cost-savings to new revenues
  • Human capital management in the face of digitization
  • Big Data Vis-à-Vis Smart Data
10:45 AM | Tea / Coffee & Networking Break
11:15 AM

PANEL DISCUSSION

Theme: Leading Digitally - Examining Leadership, Strategy & Execution of Digital First Business Models

  • What does DX mean to you? Defining the role of DX in your organisation and where it can have the biggest pay-off
  • The future is digital - How the digital trend is stacking up abroad and what this means for India
  • Customer centricity and the importance of using collaboration tools to ensure seamless delivery
  • The role of mobile payments in digital marketing innovation
  • Examining the key skills, traits and attributes of digital leadership - Who should be driving your digital strategy
  • Upcoming technology trends and trajectories - The key technologies driving the digital revolution
  • Drive digital innovation across your organisation to adapt, engage, disrupt and survive
  • Effective data-driven marketing automation using personalisation and targeting
12.45 PM | Lunch & Networking Break
01:45 PM

PANEL DISCUSSION

Theme: Enabling Frictionless Experiences: Transforming Back-End Architecture & Accelerating Customer-Centric Growth

  • Tangible v/s intangible ROI from IT and digital investments
  • Devising the right solutions architecture to enable frictionless digital experiences for employees and customers alike
  • Overcoming the technical and cultural challenges associated with complex integration projects
  • Move away from linear, "product first" mentalities by centralizing customer needs, wants, and desires as the pillars of your digital transformation
  • Collaboration across IT/Marketing and Product teams to align digital transformation expectations
  • Managing the end-to-end delivery of complex IT change programs, and overcoming "change fatigue" through cross-departmental buy-in
  • Overcoming data silos to create a single view of the customer, a single view of the employee, and a single view of the business
  • Should you partner up to achieve new capabilities, or should it be done in-house
  • Designing IT architecture that can cope with rapid expansion, whilst continuously innovating and bringing new products to market
03:00 PM

PANEL DISCUSSION

Theme: The Customer as Keystone: Devising, Aligning, and Deploying a Digital Strategy Centred around the Customer Engagement Excellence

  • Deliver a business case for customer-centric, digital innovation that increases customer lifetime value, increases employee engagement and ultimately, increases company profits
  • Managing and deploying new digital services and how best to aggregate the customer data they produce
  • Avoid "money-traps" that will only slow down your digital transformation
  • Top level and cross-department buy-in: Lay the foundation for the future of digital experiences with your brand. Choosing the right time and tools to invest in
  • Defining brand values and customer needs - The importance of maintaining and improving you value proposition during digital evolution
  • Customers often buy your product or use your service because they are attracted to or identify with the idea behind it. How can you ensure this is instilled into your DCX strategy
  • Maintaining brand identity and values when operating across new platforms, offering new services, and attempting to reach new audiences
  • Monetizing your CX investments through service-based products to improve engagement and loyalty
04:15 PM | Tea / Coffee & Networking Break
04:45 PM

PANEL DISCUSSION

Theme: Marketing in a Conversational World: How to Get Discovered, Delight Your Customers & Earn the Conversion

  • The relationship between digital optimisation & customer experience
  • Identifying and setting strategy goals - What do you want to achieve and by when
  • Ingredients of a digital platform - Content & data, to drive personalized, relevant and real time experiences
  • Understanding who your customers are and identifying the best channels to reach them
  • Glimpses of the future - how the latest technologies and strategies are revolutionising global consumer behaviours
  • Digital content strategy - objectives, KPI's and feedback to refine the marketing mix
  • Leveraging data-driven customer innovation to stay one step ahead of disruption
  • Understanding the way AI is going to revolutionize and impact on the way brands interact with customers
06:15 PM | Tea / Coffee & Networking Break
06:30 PM | Digital Industry Excellence Awards 2018

Speakers '18

Coming Soon...

 

 

 

 

Partners '17

Jury Members '18

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Anil Pillai

Dr. Anil Pillai

Director
Terragni Consulting (P) Ltd.

Kiran Pai

Mr. Kiran Pai

Lead - Digital Marketing
Cipla

Shantanu Paknikar

Mr. Shantanu Paknikar

CDO
Evry India

Uma Talreja

Ms. Uma Talreja

CDO
Raymond Ltd.

Ritesh Ghosal

Mr. Ritesh Ghosal

Chief Marketing and Insights
Infiniti Retail Ltd., Croma - A TATA Enterprise

Shilpa Desai

Ms. Shilpa Desai

Head - Digital Sales & Marketing
IDFC Bank Ltd.

Varun Krishna

Mr. Varun Krishna

Head - Marketing (Consumer Bank)
DBS Bank

Sriram Naganathan

Mr. Sriram Naganathan

CIO & Country Head - Digital Initiatives
Liberty Videocon Insurance

Sourabh Chatterjee

Mr. Sourabh Chatterjee

President, Head - Technology, Direct Sales & Digital Marketing
Bajaj Allianz General Insurance Co. Ltd.

Awards '18

Please select the category and fill the form below.

Industry Excellence

Organizational Categories

Crème-de-la-Crème Categories

Individual Categories

Awards Registration

**Once you submit the form you will get the detailed step-by-step procedure of the nomination process with cost of nomination via email. One of us would also get in touch with you soon on the same.

Registration

Contact Us

KamiKaze B2B Media

Kshitij, 103 - 1st Floor, Veera Desai Road, Opposite Andheri Sports Complex, Andheri (W), Mumbai 400 058

Harish Bhatia | Project Managing Director

PHONE: (+91) 982.102.2236 | 982.002.2236

Email: harish@kamikaze.co.in

Aboli Salvi | Project Lead

PHONE: (+91) 983.322.6990

Email: aboli@kamikaze.co.in

Ashwin Pillai | Sr. Project Manager

PHONE: (+91) 998.719.7555

Email: ashwin@kamikaze.co.in